Social Media Marketing
Social media marketing is a mix of different activities performed on social media platforms. It may include content creation and publication, interacting with your audience, and running digital advertisements.
When brands perform SMM, a strategy is devised that focuses on particular goals. The goals vary from brand to brand or business to business. Your goal may be to build brand awareness, leads generation, or selling your products. A social media marketing strategy is created that leads to achieving those goals.